Pop star Rihanna released her new make up line called “Fenty Beauty,” earlier this month. The line, which has over 40 shades, is sold exclusively in “Sephora” beauty stores. Rihanna’s make up has not only received rave reviews, stores are having a hard time keeping it on the shelves.

The popularity has caused another make up line to be a little shady. “Make Up For Ever,” which was founded back in 1984 decided to post a message on Instagram praising its success but it seemed a little bitter.

 40 shades is nothing new to us -👄- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
#makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration

A post shared by MAKE UP FOR EVER OFFICIAL (@makeupforeverofficial) on Sep 25, 2017 at 1:00pm PDT

Well, that message was not well received by many and the line is being bashed by all that love the pop star and her line. Rih Rih herself chimed in and summed it up with a simple message:

The response from @badgalriri is hilarious. That’s why I 😍 her! Gwaan Badgal. She’s got the industry shook! #rihanna #Fentybeauty #beauty #fenty #makeup #badgirlriri #shook #asowedoit

A post shared by Traci Walters (@mstenacioust) on Sep 27, 2017 at 4:08am PDT